Missing Persons: How to Set Up a GoFundMe Campaign

Missing Persons: How to Set Up a GoFundMe Campaign

The development of crowd-funding platforms such as GoFundMe has elevated an individual’s ability to see their financial goals realized. Whether the goal is retaining support for a passion project, or simply garnering a smaller sum to pull through a financial crisis or emergency, crowd-funding is making it all possible. One type of campaign that is becoming more and more vital is GoFundMe campaigns for missing persons.

When a person is reported missing, law enforcement jumps on the case to follow up on hot leads, interview witnesses, and gather evidence. While these services are obviously a public service, it’s not uncommon for the families of missing persons to also hire a private investigator to conduct a tandem investigation with law enforcement. Private investigators possess a level of autonomy and flexibility that law enforcement does not, and this can further progress on the case. Unless the private investigator agrees to do the investigation pro-bono, the investigation will need funding, and GoFundMe is just one of the many platforms where an investigation can be crowd-funded.

Signing up for GoFundMe is completely free, and setting up a campaign is blessedly easy. Here is a step-by-step guide to setting up a GoFundMe for a missing person.

  1. Choosing an email address
    • We all have that extra email address for spam and other platforms so we don’t clutter up our primary email inbox. However, in the case of a GoFundMe account, it’s always best to use a primary email address. GoFundMe allows you to use the email associated with your Facebook account for easier signup, but it’s imperative that you confirm that you still have access to that email address before you begin.
  2. Creating your campaign
    • After setting up the account, the next step is very simple. Just select ‘start a new campaign.’ GoFundMe allows individual users to have as many as 5 active campaigns running simultaneously.
    • When deciding on campaign goals, it’s important to remain realistic. You want an attainable amount for your specific goal. While the proposed retainer may be different depending on the private investigation firm you plan to hire, $10,000 is always a good starting target sum. GoFundMe allows you to edit the goal of the campaign, increasing or decreasing the goal as needed.
    • Creating a campaign title is crucial, because it is often the first thing potential donors will see when they see the campaign on social media or another promotional platform. It must be 35 characters or less, so every letter counts.
    • You must decide if you’re raising funds as an individual or as a team. In the case of many missing person campaigns, the campaign will be created and managed by between 1-3 members of the missing person’s family. If you are a private investigation firm managing a crowd-funding campaign, you’ll want to select the option to raise funds as a team. Like many aspects of the campaign, these things can be edited after the creation of the campaign.
  3. Adding a photo and a story
    • After you’ve agreed to GoFundMe’s terms and conditions, you’ll need to select a campaign image. In the case of a missing person, just like a poster, you’ll want to use a recent photo of the missing person, preferably smiling, and ideally in the outfit they were wearing when they were last seen. It’s also important that you include the same information you would include on a missing person’s poster, including their full name, physical description, any medical conditions, and the circumstances of their disappearance. GoFundMe denotes effective stories as ones that are incredibly descriptive and straightforward about why you are raising money and how the money will be spent. In the case of missing persons, these aspects are as straightforward as they come. Because of the potential for scams surrounding crowdfunding campaigns of all kinds, you’ll want to be transparent about your relationship to the missing person and the name of the investigating entity where the funds will go. The more personal you make the story, the more likely you are to receive a donation to the campaign.
  4. Sharing the campaign
    • You’ve made the campaign, but it won’t incur donations by just sitting there—you have to share it. Social media is one of the greatest tools available in a missing persons campaign. Of all the social media platforms, Facebook yields one of the highest levels of exposure to social media users. Facebook also has an interface that is designed for sharing contact quickly and easily. Twitter is an excellent platform to get the name of your missing person trending under a hashtag and increase potential donations. Don’t’ forget Instagram, where the missing person’s photo will be prominent.
  5. Continue to share
    • Social media is powerful, but you will only get out of it what you put into it. After the initial creation and sharing of the campaign, it’s important that you make a consistent, repetitive effort to share the campaign on all available platforms.
Mother of 5, Jennifer Dulos, Still Missing

Mother of 5, Jennifer Dulos, Still Missing

Police arrest estranged husband and his girlfriend in connection with her disappearance…

Jennifer Dulous, 50, was last seen on May 24, 2019. The last time anyone heard from her, she was dropping off her five children at school in her black Chevrolet Suburban. Following that last point of contact, police investigating her disappearance have been following a trail of tangible and circumstantial evidence that paints a picture of a marriage fraught with control and intimidation, followed by an ugly custody battle that may have been the motive for a grisly, violent act. 

On June 1st, police arrested Jennifer’s estranged husband, Fotis Dulos, and his girlfriend, Michelle Troconis, charging them with tampering/fabricating physical evidence and hindering prosecution. The evidence cited in the arrest warrants includes blood spatter found in Jennifer’s garage, where police believe she was violently attacked. In nearby Hartford, police found Jennifer’s blood on clothes and sponges in multiple trash cans. Surveillance footage shows a man and woman arriving in a car, then the man dumping the clothes and other items into different bins. The description of both the man and woman match descriptions of Fotis Dulos and Michelle Troconis. 

As far back as May 2017, police were able to confirm through court documents that Jennifer and her husband were in the grips of an ugly custody battle at the time of her disappearance. During those custody proceedings, Jennifer alleged that her husband had presented with growing “irrational, unsafe, bullying, threatening and controlling behavior,” and raised a concern for the physical safety of both herself and her children. This fear was only compounded by the fact that as early as June 2017, Fotis Dulos made threats that if Jennifer did not adhere to his terms of their divorce, he would kidnap the children. Fotis now denies that he ever said those things to Jennifer. Jennifer also added that Fotis had bought a gun, which he now claims was purchased legally and only for the purpose of home security. On June 3, 2017, Jennifer Dulous said, “I am afraid of my husband. I know that filing for divorce and filing this motion will enrage him. I know he will retaliate by trying to harm me in some way.” 

More court transcripts with quotes from Fotis Dulos seem to corroborate that perceived rage. During one of the divorce proceedings, he is on the record saying to the judge, “Your Honor, I am sorry, but why do I always get the raw end of the stick? I really want to see my children. I have spent 2 percent of the time with them since January. I’m not Charles Manson.” That proceeding was in March, just months before Jennifer disappeared. Initially, Jennifer and Fotis were sharing custody of their children, alternating weekends and complying with other orders in the agreement, such as an order to not expose the children to any romantic partners of either parent. When Fotis Dulos violated that order by allowing the children to spend time with his girlfriend, sole custody was transferred to Jennifer. While some supervised visitation with his children was eventually restored, the children were still not to have contact with Traconis. 

There was another factor in the Dulous’ rapidly deteriorating situation that might bring new context to these charges. In addition to the emotional toll Fotis Dulos cited after prolonged separation from his children, there was also a mounting pile of debt accumulating to facilitate the costs of waging the custody battle. In addition to legal fees for personal counsel, Fotis was also staring down the barrel of costs for a court-appointed guardian for all five children ($175,000), a child psychaiatrist that wrote the report entered into evidence ($40,000), a family therapist, three psychologists, and court-approved monitors who supervise Fotis’ visits with the children. 

Both Dulos and his girlfriend have been released on bond. Norm Pattis is the defense attorney of record for Dulos seems to be playing his cards close to the vest—so close in fact that both he and his client failed to appear at several official proceedings, such as a deposition last month, and another court appearance earlier in June. Pattis commented that the description of the evidence recovered from the trash cans in Hartford “was a very awkward set of facts,” and has yet to reveal his client’s alibi for the time frame in question when his estranged wife disappeared. “There is an explanation, but we’re not going to give it,” Pattis said, going on to say that they would wait until it was time to present the case to a jury before releasing that information to the public. Pattis further incurred public outrage by stating publicly that Jennifer has likely pulled a “Gone Girl,” making reference to the Gillian Flynn novel  and film of the same name, in which a wife deliberately stages her own disappearance with the intent to implicate her husband. Author Flynn responded to the theory, “It absolutely sickens me that a work of fiction written by me would be used by Fotis Dulos’ lawyer as a defense and as a hypothetical, sensationalized motive behind Jennifer’s very real and very tragic disappearance.”  

Mysterious Disappearance of Arizona Woman with Down Syndrome

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(Sarah Galloway, 38, has Down Syndrome and went missing from Tucson, Ariz., on March 21, 2019.) 

On March 21, 2019, Sherry Galloway, 66, got out of the shower and, while sitting on her bed, “realized I didn’t hear Sarah,” she said. She ran to the door where Sarah had been sitting on the porch and looked down the road that leads away from the residence Galloway shares with her daughter in the community of Picture Rocks, outside of Tucson, Ariz. “My first thought was that she had just walked further down the road than she was allowed,” says Galloway. “I got in the car and drove down the road. No Sarah. I was freaking out. Within about 10 minutes, we’d called 911.”

Sarah, 38, has Down Syndrome, and is a “happy go lucky” young woman who loves to talk about daily events that occurred at her daytime program for adults with disabilities and has pretend conversations with her friends. 

Sarah functions at the level of an 8-year-old child. At age 8, Sarah joined the Galloway family, along with five other siblings, and was officially adopted at age 12. 

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(Police conducted foot, canine and aerial searches of the desert near the home of Sherry Galloway in the Picture Rocks community approximately 30 minutes from Tucson, Ariz.)

The day Sarah vanished, police and volunteers canvassed the area on foot, by search vehicle, and used K-9 but could not find a trace of Sarah. Police even partnered with the Department of Homeland Security conducting searches by helicopter.

 “The police did do their dog search and they say they lost the scent right at the end of the driveway,” said Galloway. “I do believe she was picked up that morning. I don’t know by who, and I can’t figure out why.”

“She’s a vulnerable adult and we’re doing everything we can to locate her,” said spokesman Deputy Daniel Jelineo of the Pima County Sheriff’s Department. “We’re looking to the public to supply any tips they have.” 

According to Galloway, Sarah had been agitated prior to her disappearance. “It was really weird,” she said. “She was fantasizing about someone – an acquaintance – being her husband, telling me that this guy was going to do bad things to me. We didn’t know where that was coming from or what to think,” Galloway added.

“She’s super friendly,” Galloway told People Magazine. “No one is a stranger to her. But she needs supervision to care for herself. She cannot operate a cell phone.” 

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(Sarah has been missing since March 2019 from Tucson, Ariz., and described as outgoing with a sunny personality.)

According to Galloway, Sarah attends a day program for people with disabilities which she enjoys. She loves to help around the house and loves to color princesses in coloring books like Frozen. She also loves to role play movie and TV characters with her mother. 

“I miss having her come in and kiss me in the morning, said Galloway who has spent months waiting in for her daughter. “I miss having her kiss me at night before she went to bed.”

Galloway has spent months replaying the delusions her daughter was experiencing right before she disappeared. 

“But she changed. She changed dramatically. She wouldn’t listen to anything I’d say; she wouldn’t get up and go anywhere with me,” Galloway told KGUN 9 TV. “She was running outside doing strange things, throwing rocks at my windows, saying she was going to break my trailer, going up to the car that her and her boyfriend, husband, were going to steal and when you ask her who her husband is, she would name him and I don’t think I’m allowed to name him on camera so, I just keep my thoughts to myself because he had an alibi.”

In the meantime, Pima County Sheriff’s Department says they continue to investigate any and all leads related to Sarah’s disappearance. 

Thomas Lauth is a private investigator from Lauth Investigations International based in Indianapolis, Ind. Lauth and has worked missing adult cases for over 25 years and very familiar with the setbacks police may be experiencing with Sarah’s case. “This case is particularly concerning because we are dealing with an individual who has diminished mental capacity, who is also very friendly,” says Lauth. “We also face challenges because the media’s interest has been short-lived unlike other high-profile disappearances of other women Sarah’s age.”

Lauth is concerned the media has not covered the case providing new updates like other nationally known cases of young women in the country. “We need information from the public and that only happens when there is consistent coverage of a case in the public eye,” said Lauth. “Sadly, it is far too common that women with disabilities get less attention than the young, beautiful college student.”

 Galloway says she knows her daughter is out there somewhere, and she won’t give up until she is found. “I will find peace, yes, when that kid is back in my arms safe,” says Galloway. “I don’t care if it’s here on earth or if it’s in heaven. I will find peace as long as she’s with me.”

Stats & Facts

According to the FBI National Crime Information Center (NCIC), there were 87,608 active missing person cases as of May 31, 2018. That number tends not to fluctuate significantly and approximately 90,000 people is an average count of missing persons on any given day. 

When law enforcement takes a missing person report the descriptive information and classification is entered into the NCIC computer database. There are six categories used in NCIC. 

As of May 31, 2018, the numbers below reflect active missing person cases in each classification used by law enforcement to describe the circumstances of each missing person’s disappearance.  

  • 37,875 Juveniles
  • 14,433 Endangered
  •   8,853 Involuntary
  •   5,731 Disability
  •   1,024 Catastrophe
  • 19,692 Other

“When an adult with disabilities goes missing, police and family members face an especially difficult time getting and maintaining public awareness of the case,” says Lauth.

While Amber Alerts are used for endangered children who are reported missing, the Silver Alert is used for seniors who go missing that may have diminished mental capacity, such as someone with Alzheimer’s. However, an alert does not exist for cases like Sarah Galloway. 

“Missing adults typically receive less media attention in comparison to children and can be due to age, race, gender and even socioeconomic status,” says Lauth. “Sadly, cases that do receive a lot of media attention tend to be cases where the details of the disappearance are dramatic and sensational and the missing person is young, white, and beautiful.”

Sarah is 4 feet 11 inches tall and weighs 100 lbs. She has brown hair and brown eyes that are crossed. She has visible overbite and scars on her fingers. The morning she vanished she was wearing a grey sweater, a red T-shirt and black pants.

If you have any information about the disappearance of Sarah Galloway, please call Tucson Police Department at 520-88-CRIME (27463) or 520-351-4900.

Police Make Arrest in Missing University of Utah Student Mackenzie Lueck’s Disappearance

Police Make Arrest in Missing University of Utah Student Mackenzie Lueck’s Disappearance

Police Make Arrest in Missing University of Utah Student Mackenzie Lueck's Disappearance
Mackenzie Lueck, 23, has been missing since June 17, 2019, from Salt Lake City, Utah

Mackenzie “Kenzie” Lueck, 23, is a vanished Monday, June 17, 2019, from Salt Lake City, Utah. She last contacted her family during the early hours of June 17, to let them know her plane had arrived. No one has heard from her since. 

During an intensive investigation of Lueck’s disappearance, police made a grisly discovery Friday, June 28.

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On June 28, police announced they arrested Ayoola Ajayi, 31, in the kidnapping and murder of Mackenzie Lueck. Photo courtesy of Deseret News.  

After scouring a digital trail, Salt Lake City police have arrested Ayoola A. Ajayi, 31, in the kidnapping and murder of Lueck after serving search warrants on his home and finding remains and other articles that had been burned in Ajayi’s backyard.

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Mackenzie Lueck vanished after leaving Salt Lake City International Airport on June 17, 2018 after taking a ride from a Lyft driver.                                                          

Last week police released surveillance footage at Salt Lake City International Airport, showing Lueck had deplaned at approximately 2:09 a.m.

It does not appear that Lueck talked to anyone while at the airport. The footage shows she was at the airport for approximately 31 minutes, quickly stopping to pick up her luggage before leaving the jetway and getting into a Lyft rideshare at 2:40 a.m.

Salt Lake City Assistant Police Chief Tim Doubt told reporters that Lueck sent a text to her mother at 2:01 a.m. on June 17, shortly after landing in Salt Lake City. Lueck had been returning from California after visiting family for her grandmother’s funeral whom she was very close to.

From the airport, Lueck did not go home but instead took the Lyft to Hatch Park in North Salt Lake City. The park is nestled between restaurants and apartment complexes with a police department up the street. A hot spot for families and community events, the park is large with two playgrounds, basketball court, baseball diamond, and grassy field.

Lueck arrived at the park at 2:59 a.m., and according to the Lyft driver, a person was there waiting for her in a car.

The Lyft driver told police Lueck did not appear to be in any kind of distress when she was dropped off.

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Police say they are not aware of Mackenzie Lueck having any mental health issues or a history of going off the grid.                                                   

Lueck was a part-time student at the University of Utah in her senior year majoring in kinesiology and pre-nursing, attending the college since 2014.

Since her disappearance, Lueck failed to show up at a laboratory where she is employed, missed her mid-term exam and failed to show up for her return scheduled flight to Los Angeles on June 23. There was also no social media activity raising concern. Despite numerous attempts to reach her, Lueck’s phone had been turned off since she vanished.

Lueck’s cat and car were still at her house.

At the time of her disappearance, Ashley Fine, one of Lueck’s friends told the Salt Lake City Tribune that Lueck was a dedicated student and said missing classes is not something she would ever do.

Police had canvassed the park numerous times to get surveillance video and knock on resident’s doors to inquire if anyone saw anything the evening she vanished.

Police had received several tips that Lueck may have been using dating apps and might have been interested in meeting older men and casually dating.

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KSL TV reported that two comments to a social media post were sent anonymously to a private investigator and subsequently forwarded to a Utah cold cases podcast creator suggesting Lueck may have been seeking a “sugar daddy” type relationship with older men.

“Try Tinder and be blunt about it,” read one comment appearing to have been authored by an account belonging to a Kenzie Lueck.

The next comment reads, “Mine says ‘I want an SD/SB relationship with a real connection’ if don’t know what an SD/SB is, tell them, sugar daddy and sugar baby. But if they don’t know, they aren’t worth your time. Set (your) age preference to 35+. You’ll have the most luck there. Private message me, if you have more questions! I have experience.”

“I have some experience on seeking arrangements, online only, tinder, and currently have two lol,” the timestamp on the message indicates it was made 12 weeks ago.

The dating app noted the profile says the user is seeking a “mutually beneficial” relationship, from California, going to school in Utah and graduating kinesiology in Spring of 2020, along with what appears to be an image of Lueck.

Police have uncovered several other social media accounts including an Instagram account they continue to investigate.

Thomas Lauth, a private investigator based in Indianapolis, Ind., has worked on missing person cases for 25 years and watching the investigation closely. “One of the first things we do as private investigators is to investigate a missing person’s social and personal life,” said Lauth. “The information that can be extracted from social media accounts can be critical information that police can use to potentially move forward with the investigation and solid charges,” Lauth added. “I am sure even after the arrest they are scouring both Lueck’s and Ajayi’s social media accounts to determine how and when Mackenzie and Ajayi met.”

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Salt Lake City Police Chief Mike Brown makes announcement they have found the charred remains of Mackenzie Lueck. Photo courtesy of Fox News.

At a press conference announcing the arrest, Salt Lake City Police Chief Mike Brown said after Lueck disappeared, the suspect originally denied knowing what she looked like but several pictures of her were found on his phone, and the “digital footprint” has continued even after the arrest.

“This is a digital forensic investigation,” Brown said. “This is covering computers, cell phones, IP addresses, URLs and texting apps.”

Investigators also found forensic evidence after searching Ajayi’s home and property police said. As they did, neighbors came forward and told police they saw Ajayi using gasoline to burn something in his backyard on June 17 and 18, Brown said.

“A forensic excavation of the burn area was conducted, which resulted in the finding of several charred items that were consistent with personal items of Mackenzie Lueck,” Brown added.

Police also discovered charred material that was determined to be female tissue consistent with Lueck’s DNA profile. A mattress police were searching for has been located but they did not offer additional details.

After Ajayi’s arrest, Brown contacted Lueck’s parents to give them the news. They were “devastated and heartbroken” by this news Brown Said. “This is one of the most difficult phone calls I’ve ever made,” he said.

According to Ajayi’s LinkedIn profile, he is a former information technology specialist for the US Army and recently worked for Dell and Goldman Sachs. He lived approximately 5 miles from the park where Lueck was last seen.

Brown told reporters they expect to charge Ajayi with aggravated murder, aggravated kidnapping, obstruction of justice and desecration of a body.

Journalist Goes Missing While on Assignment

Journalist Goes Missing While on Assignment

An automotive journalist took a motorcycle for a test drive, and that was the last anyone heard from him…

Davey G. Johnson, a journalist missing on assignment, was on an extended test-drive of a motorcycle in California last week when he fell out of touch with his fiancé on the evening of Tuesday, June 4, 2019. He contacted his fiancé around 2AM on June 5th, apologizing for his radio silence, citing a dead cell phone and hazardous roads. “That part of the Sierra is just stupidly spectacular. Anyway, I’m so sorry I worried you. Yes, I am okay and alive, but I am WIPED.”  By 8:30 that morning, he had contacted a friend, saying he was on his way home from the motorcycle test drive. That was the last anyone has heard from Davey G. Johnson.

A journalist missing in action is not unheard of in their profession, but it is odd that it would happen to an automotive journalist. Davey is a seasoned automotive writer, and a regular contributor to auto publications. The assignment he was on when he disappeared was a piece for Motorcyclist magazine. He was test-driving a Honda CB1000R motorcycle. During the search for the missing journalist, investigators were able to locate the motorcycle at a rest stop off California’s Route 49, near Mokelumne Hill. Davey’s helmet, and gloves were found neatly stored with the bike. The Mokelumne River is located near the rest stop, which is consistent with Davey’s message to a friend that morning stating he was near a creek. That’s where authorities located his backpack, including his phone and laptop. The river was searched with the help of boats and drone air support, but swift currents in the river forced the team to halt the search.

Davey was beloved throughout the automotive media sector, with publications like Jalopnik, AutoWeek, Car and Driver, and Roadshow all publicizing his disappearance in the hope it will unearth leads for investigators from the public. Davey’s fiancé, Jaclyn Trop, is also an automotive journalist. She told CBS News, “”He is so full of life and I’ve just never met anyone like him. There’s just so many questions that we have.”

When people go missing in rural or unpopulated areas, it can be difficult to piece together their last movement before they went missing. There is usually a lack of reliable external security systems that might have shown the journalist’s activity at the rest stop, as well as what direction he headed when he left his riding gear and bike parked. Witnesses are difficult to track down, especially in a transient area like a rest stop where individuals come and go with frequency. Authorities run into similar issues when searching for an individual in a national park.

FA journalist missing is a journalist lost. amily and loved ones of Davey are holding out hope he will be found soon. No evidence of foul play has been reported by authorities. A GoFundMe page has been set up to benefit Calaveras County Search and Rescue, a volunteer division of the Sheriff’s Department, for those wishing to donate.
Anyone with information that could help in the search and rescue efforts is urged to contact the Calaveras County Sheriff at 209–754–6500.