The development of crowd-funding platforms such as GoFundMe has elevated an individual’s ability to see their financial goals realized. Whether the goal is retaining support for a passion project, or simply garnering a smaller sum to pull through a financial crisis or emergency, crowd-funding is making it all possible. One type of campaign that is becoming more and more vital is GoFundMe campaigns for missing persons.
When a person is reported missing, law enforcement jumps on
the case to follow up on hot leads, interview witnesses, and gather evidence.
While these services are obviously a public service, it’s not uncommon for the
families of missing persons to also hire a private investigator to conduct a
tandem investigation with law enforcement. Private investigators possess a
level of autonomy and flexibility that law enforcement does not, and this can
further progress on the case. Unless the private investigator agrees to do the
investigation pro-bono, the investigation will need funding, and GoFundMe is
just one of the many platforms where an investigation can be crowd-funded.
Signing up for GoFundMe is completely free, and setting up a
campaign is blessedly easy. Here is a step-by-step guide to setting up a
GoFundMe for a missing person.
Choosing an email address
We all have that extra email address for spam and other platforms so we don’t clutter up our primary email inbox. However, in the case of a GoFundMe account, it’s always best to use a primary email address. GoFundMe allows you to use the email associated with your Facebook account for easier signup, but it’s imperative that you confirm that you still have access to that email address before you begin.
Creating your campaign
After setting up the account, the next step is very simple. Just select ‘start a new campaign.’ GoFundMe allows individual users to have as many as 5 active campaigns running simultaneously.
When deciding on campaign goals, it’s important to remain realistic. You want an attainable amount for your specific goal. While the proposed retainer may be different depending on the private investigation firm you plan to hire, $10,000 is always a good starting target sum. GoFundMe allows you to edit the goal of the campaign, increasing or decreasing the goal as needed.
Creating a campaign title is crucial, because it is often the first thing potential donors will see when they see the campaign on social media or another promotional platform. It must be 35 characters or less, so every letter counts.
You must decide if you’re raising funds as an individual or as a team. In the case of many missing person campaigns, the campaign will be created and managed by between 1-3 members of the missing person’s family. If you are a private investigation firm managing a crowd-funding campaign, you’ll want to select the option to raise funds as a team. Like many aspects of the campaign, these things can be edited after the creation of the campaign.
Adding a photo and a story
After you’ve agreed to GoFundMe’s terms and conditions, you’ll need to select a campaign image. In the case of a missing person, just like a poster, you’ll want to use a recent photo of the missing person, preferably smiling, and ideally in the outfit they were wearing when they were last seen. It’s also important that you include the same information you would include on a missing person’s poster, including their full name, physical description, any medical conditions, and the circumstances of their disappearance. GoFundMe denotes effective stories as ones that are incredibly descriptive and straightforward about why you are raising money and how the money will be spent. In the case of missing persons, these aspects are as straightforward as they come. Because of the potential for scams surrounding crowdfunding campaigns of all kinds, you’ll want to be transparent about your relationship to the missing person and the name of the investigating entity where the funds will go. The more personal you make the story, the more likely you are to receive a donation to the campaign.
Sharing the campaign
You’ve made the campaign, but it won’t incur donations by just sitting there—you have to share it. Social media is one of the greatest tools available in a missing persons campaign. Of all the social media platforms, Facebook yields one of the highest levels of exposure to social media users. Facebook also has an interface that is designed for sharing contact quickly and easily. Twitter is an excellent platform to get the name of your missing person trending under a hashtag and increase potential donations. Don’t’ forget Instagram, where the missing person’s photo will be prominent.
Continue to share
Social media is powerful, but you will only get out of it what you put into it. After the initial creation and sharing of the campaign, it’s important that you make a consistent, repetitive effort to share the campaign on all available platforms.
(Sarah Galloway went missing March 21, 2019, from the front of her home in Picture Rocks, outside of Tucson Ariz.)
Sarah Galloway, 38, has Down’s Syndrome and vanished between 7:00 a.m. and 8:00 a.m., from the front porch of her rural home in Picture Rocks, Ariz., just outside of Tucson on March 21, 2019.
In addition, Missing in Arizona has been posting alerts on their Facebook site that has been shared over a hundred times throughout Ariz., and beyond, continuing to grow. Missing in Arizona was created by Det. Stuart Somershoe, a missing person detective at Phoenix Police Department.
(Pima County Sheriff’s Department searching the Galloway property in Picture Rocks, Ariz. Photo courtesy of the Daily Star.)
Early on, multiple agencies and a hundred volunteers set up a command post near the property to search for Sarah. Donnie Wadley, a member of the community coordinated the volunteer search. “We’re a big community,” he said. “We all care. We’re all out here . . . we can go as long as we need to.”
Although Pima County Sheriff’s Office is investigating the disappearance, they have not had any clues to date and have limited resources to continue an in-depth investigation.
Despite the good efforts of law enforcement and the community, Sarah’s mother now feels like she is alone in the search for her missing daughter. “Sarah’s story is not in the news headlines anymore,” said Sherry Galloway. “Sometimes the feelings are overwhelming. Am I ever going to see my daughter alive again? Was she abducted into a sex trafficking ring . . . or worse?” Sherry Galloway now shares her missing daughter’s on Facebook trying to enlist the help of anyone that will listen.
The story caught the attention of Thomas Lauth, Chief Executive Officer of Lauth Investigations headquartered in Indianapolis, Ind. “We called Sarah’s mother and offered our services pro bono,” said Lauth. “This young lady needs help and media attention had dwindled.”
Lauth Investigations has set up a Go Fund Me site to help cover the expenses related to beginning a new private investigation to search for Sarah. “We need to keep Sarah in the public eye,” said Lauth. “Every time we show Sarah’s photograph and story with the media and public, we increase the chances she will be found.”
All proceeds from the Finding Sarah Galloway on Go Fund Me will be used to pay for the search for Sarah Galloway.
Sarah is a happy go lucky and friendly woman whose disappearance has left a gaping hole in many people’s lives. “She’s super friendly. No one is a stranger to her. But she needs supervision to care for herself. She cannot even operate a cell phone and has no money,” says her mother, Sherry Galloway.
Sarah Galloway Description HEIGHT: 4’11” WEIGHT: 100lbs HAIR: Brown EYES: Brown
Sarah was last seen wearing a dark gray button up knit sweater, red short sleeved T-shirt with unknown black lettering on front, black polyester pants and Skechers sneakers with rainbow color. She also wears light brown plastic framed sunglasses.
In a few short weeks, it will have been two months since five-year-old Lucas Hernandez was last seen in his Wichita home. The search following his disappearance has been frustrating and fruitless, as investigators involved with the case remain stymied, leaving friends, family, and even strangers on the internet to provide their own armchair detective theories about what happened to the missing boy.
Lucas was last seen on February 17th, 2018 in his bedroom in the home of his father, Johnathan Hernandez. On the day Lucas disappeared, Hernandez left him in the care of his stepmother, Emily Glass, 26.
According to police reports, Glass checked on Lucas at 3:00 PM in his room. She then took a shower and fell asleep. When she awoke to find Lucas missing, she called Wichita police to report his disappearance. at approximately 6:15 PM.
The investigation into Lucas’s disappearance led investigators to uncover an unrelated child-endangerment complaint filed against Glass the day before the five-year-old went missing. The complaint concerns Lucas and his one-year-old sister, claiming Glass “unlawfully, knowingly and unreasonably caused or permitted a one-year-old child to be placed in a station in which the child’s life, body or health may be endangered.” The charge regarding Lucas’s safety was eventually dropped.
Friends, neighbors, and even family close to the investigation have told both law enforcement and media outlets of their suspicions that Lucas and his sister were being abused, having cited photographs of bruises on Lucas’s body, and statements by Lucas to family that Glass had beaten him and dragged him across the floor. Despite pleas with an arraignment judge to lower her $50,000 bond, Glass still remains in jail.
Since details alleging child abuse have surfaced, Hernandez has responded with frustration, feeling that a discussion about the possibility of child abuse is distracting law enforcement from finding his son. He told KAKE-TV, “Now, if you want to bring that up later that’s fine. That’s a whole separate issue. I think it’s taking away from what’s happening and I don’t appreciate it. Not from my family, not from strangers. “When asked for some perspective about how this could have happened, Johnathan Hernandez told Brenda Carrasco of KWCH12 in Wichita, “I’ve been fully cooperative and I’ve done everything that’s been asked of me and I think anybody that knows me knows the kind of person I am or the kind of father I am. I think if they did, I don’t think they would ever say anything about me or my family.”
Jamie Orr, the boy’s biological mother, was involved in the original grid search for her son that spanned several local parks, desperate for confidential tips that might lead to her son’s safe return. However, her interactions in her personal relationships and social media have led both family and strangers alike to believe that she might know more about her son’s disappearance. Her ex-boyfriend, Robert Cook, has alleged in screenshots from text messages and posts on social media that Orr had a plan to kidnap her son and elope with Hernandez.
This theory was further compounded by Orr’s efforts on the famous crowd-funding platform, GoFundMe, to raise a staggering $600 million in comparison to the original goal of $5000. Her motives are under scrutiny, especially since she used a portion of those funds to pay for a tattoo on her right forearm that reads, “Lucas Allen, miss you always,” the phrasing of which has only deepened suspicions surrounding Orr’s culpability. Although her actions during this time have come across as morbid and suspicious, investigators have yet to link her to Lucas’s disappearance.
Unfortunately for those praying for Lucas’s safe return, the investigation has slowed to a crawl. Police officially closed the tip-line regarding the Hernandez case on March 12th. In addition to the investigation conducted by Wichita police, they have also given permission for a Texas-based search and recovery team known as Texas EquuSearch, to begin their own search as of March 2nd. The team has used the boats, ATVs, and sonar equipment at their disposal to assist in over 1700 missing person cases, including the high-profile disappearance of Natalee Holloway. The team’s founder, Tim Miller, empathizes with the missing boy’s parents, as his own daughter, Laura, was missing for seventeen months before her body was recovered many years ago. He told ABC News, “I remember every minute of that seventeen months—of the helplessness, the hopelessness, the loneliness, and I just made a promise to God that I’d never leave a family alone if there was anything I could do, and here we are.”
Lucas was born Dec. 3, 2012, has brown hair and brown eyes, is about 4 feet tall and weighs about 60 pounds. He was last seen wearing black sweats, white socks and a gray shirt with a bear on it. As the original tip line has been closed, investigators ask that anyone with information that might lead to Lucas’s safe return to call detectives at 316-268-4407 or Crime Stoppers at 316-267-2111.
Carie McMichael is the Communication and Media Specialist for Lauth Investigations International, a private investigation firm based in Indianapolis, Indiana–delivering proactive and diligent solutions for over 30 years. For more information, please visit our website.
Since details alleging child abuse have surfaced, Hernandez has responded with frustration, feeling that a discussion about the possibility of child abuse is distracting law enforcement from finding his son. He told KAKE-TV, “Now, if you want to bring that up later that’s fine. That’s a whole separate issue. I think it’s taking away from what’s happening and I don’t appreciate it. Not from my family, not from strangers. “When asked for some perspective about how this could have happened, Johnathan Hernandez told Brenda Carrasco of KWCH12 in Wichita, “I’ve been fully cooperative and I’ve done everything that’s been asked of me and I think anybody that knows me knows the kind of person I am or the kind of father I am. I think if they did, I don’t think they would ever say anything about me or my family.”
This theory was further compounded by Orr’s efforts on the famous crowd-funding platform, GoFundMe, to raise a staggering $600 million in comparison to the original goal of $5000. Her motives are under scrutiny, especially since she used a portion of those funds to pay for a tattoo on her right forearm that reads, “Lucas Allen, miss you always,” the phrasing of which has only deepened suspicions surrounding Orr’s culpability. Although her actions during this time have come across as morbid and suspicious, investigators have yet to link her to Lucas’s disappearance.