When you are in the midst of a traumatic experience, it’s
hard to look beyond the immediate crisis.
When a loved one goes missing, it’s hard to think about issuing a press release and why it may be so important to learn in the initial days folmlowing the missing person report.
How important is a press release when some we love goes missing?
Digital communication is the most used form of communication in the United States. When a person goes missing, it becomes paramount to notify as many people as possible in order to generate leads for law enforcement, and finding missing persons is a cooperative effort between law enforcement, media and families of missing persons.
Press releases and other forms of digital communication offer
the important opportunity to provide important details about the case to
thousands of people, along with disseminating descriptive information and
photographs of the missing person. In addition, an effective missing person
press release becomes the most important form of communication between a victim
family and the news media.
Some may have the resources to hire a professional to write
a press release. While this is a great option, there are other considerations
one must be aware of and familiar with to write an effective and professional
press release while also preserving the integrity of the case for law
enforcement, so as not to compromise an investigation.
When writing a press release, samples can be difficult to
find and replicate. Honestly, they can be tough to write because few people
understand their structure. Exceptional press releases all contain certain
elements. These elements should be present in all press releases written.
When you know what to include in your press release, along
with how to structure it, your release will be more legible, credible, and
useful for readers.
Following are foundational tips to help guide you through
the process of writing a press release for a missing person case.
If you are ready for your press release to go
public, use the words “IMMEDIATE RELEASE” at the top of the press release. If
the release needs to be held for a day or two put “HOLD RELEASE UNTIL” and add
a date.
All words in your headline should be in Title
Case, meaning the words in your headline should be capitalized except for
prepositions and words under four letters.
Include the City, State, Month, Day and Year. Press
releases are meant for wide audiences, but it is also important to connect them
with your geographical location and including your local information is
critical.
Throughout your press release try to use
keywords such as missing person, missing adult, missing child, abduction, disappearance,
kidnapping, and others depending upon the circumstances of the disappearance.
It is not necessary to go overboard with the use of keywords: just include them
naturally throughout the release.
Write a summary paragraph to help readers
immediately understand to help journalists understand what the press release is
about so they can make a decision whether to cover the story or not. The who,
what, where, when and why should all be included in a press release. A summary paragraph
must be interesting and compelling to readers so use it to include the most
relevant information, while laying out the key points of the press release.
Six Elements need to be included.
Who. Who is the press release about? Who are the
main players?
What. What is the topic of the press release?
Why should readers care about the release?
Why. Why are you sending out the release?
When. When is the subject of the release taking
place?
Where. Where is the activity taking place?
How. How does the subject of your release
provide value? How does it help your readers?
Finish It Up with a Compelling Last Paragraph
Sample Release
Contact: Mandy Harris
Telephone 602-000-0000
Email: manyharris101@gmail.com
FOR IMMEDIATE RELEASE
Family and Police
Seeking Information About Jane Doe Who Vanished from a Waltan Parking Lot
Phoenix, Ariz. April 15, 2019/ Today, Phoenix Police
Department announced they are searching for information from the public about
the disappearance of Jane Doe, 21, who mysteriously vanished after a north
Phoenix parking lot on Sunday evening. At an upcoming press conference, police,
along with family members of Jane Doe will be sharing information with the
public to help locating the missing Arizona State University student.
Sunday, April 15, 2019, at approximately 6 p.m. Jane Doe was
seen on a security camera entering the Waltan store located at 19th
Avenue and Bell Road. She proceeded to purchase a couple items and left within
ten minutes. Upon leaving, Jane Doe
walked to the northwest side of the parking lot where her white 2014 Honda
Civic was parked. There, an unidentified male, possibly white or Hispanic, can
be seen on the security footage speaking to Jane Doe who continued to get into
her vehicle and leave through the west entrance. Moments later, a 2001-2003
maroon Dodge Durango with the same man driving was seen slowly following the
white Honda Civic out of the parking lot heading north on 19th
Avenue. The maroon Dodge Durango is also being sought by police in several
other attempted abductions.
A press conference is scheduled on Tuesday April 16, 2019,
in the Waltan Parking lot where Jane Doe was last seen. Accompanied by the
Phoenix Police Department, Jane Doe’s two adult sisters, Mandy Harris and Leah
Martin, will speak to reporters about the search for their baby sister.
In addition to discussing the case of Jane Doe, Phoenix
Police is expected to issue a warning to citizens regarding the maroon Dodge Durango
suspected in the attempted abductions of several other women in the North
Valley.
For information please call Mandy Harris at 602-000-000.
Couple vanishes while on vacation in Dominican Republic
Orlando Moore and Portia Ravenelle vanished while on a tropical vacation in the Dominican Republic.
A romantic trip to the Caribbean sounds just like what the doctor ordered as the warmer weather approaches. Unfortunately for one New York couple, a mysterious series of events on their vacation to the Dominican Republic culminated in tragedy, leaving their families searching for answers.
Orlando Moore and Portia Ravenelle documented their adventure
through SnapChat—photos in front of lush greenery, photos with wildlife. The gregarious
couple managed to make friends with other tourists who were staying at their
resort, the Grand Bahia Principe Cayacoa. The couple was last seen sharing a
drink with this couple on their last night at the resort. Nothing was amiss
when they said their goodbyes and headed back to the airport in the rental car
they’d procured. Little else is known about the fate of Orlando and Portia, but
what we do know is that they did not board their scheduled flight in Santo
Domingo, and their rental car never made it back to the agency.
When their families did not hear from the couple, Orlando’s
sister Lashay Turner told the media she contacted the U.S. Embassy in the Dominican
Republic. Upon learning they Americans were missing, a police report was filed
and a search began, with a social media campaign urging anyone with information
to come forward.
After two weeks, authorities finally began to piece together
what had happened. National Police on the island announced they believed the
couple had been killed in a car crash along a stretch of Las Americas Highway,
which runs right along the coast. Portia Ravenelle was found on the side of the
road with injuries that would eventually end her life an estimated nine days
after the alleged car crash. Orlando Moore’s body was found almost 13 miles
from this crash site, and was found to be in state of advanced decomposition. Despite
this discovery and the fact that the body had an arm tattoo that matched one
Orlando had, police have not yet confirmed his identity. While authorities have
not released information on exactly where they were found or the nature of
their deaths, local fishermen reported seeing a vehicle in the water, but the
current had been too perilous to recover it. U.S. officials commented, “We are
closely monitoring local authorities’ investigation into the cause of death. We
stand ready to provide all appropriate consular assistance. The U.S. Department
of State and our embassies and consulates abroad have no greater responsibility
than the protection of U.S. citizens overseas. Out of respect to the family
during this difficult time, we have no further comment.”
When people go missing overseas, the family’s search for answers can be tricky. A quality initial investigation is dependent on a level of communication between departments oceans away. Missing person Investigator, Thomas Lauth, specializes in complex missing person cases and thoroughly recommends retaining a private investigator to conduct an investigation in tandem with federal and foreign authorities. “You just can’t get that level of autonomy from any investigative body supervised by government or a municipality. There is a chain of command and bureaucratic red tape that tends to get in the way of following a time-sensitive lead, or some jurisdictional boundaries that may prevent them from following that lead in the first place. A private investigator can follow any clue to a missing person’s trail without having to get permission first.”
When a family or friend fears that their loved one has gone
missing overseas, Lauth has a few suggestions of where to look before assuming
the worst.
Check the hotel where the loved one stayed,
speak with hotel staff who serviced them.
Check hospitals on disembarking routes where
they traveled.
Speak to airport personnel and verify whether or
not they got on the flight.
Speak with the United States Department and the
local embassy.
Travel to their last confirmed location and immediately
engage the local authorities.
If one of your loved ones has gone missing overseas, contact Lauth Investigations International today to speak to a knowledgeable member of our investigative team and learn how we can help you. Thomas Lauth has over 20 years of experience specializing in complex missing person cases. Call 317-951-1100, or find us online at www.lauthmissinstg.wpengine.com
There are many different types of missing persons—adults with mental illness, homeless individuals, children, and runaways. Each type of case deserves to be treated with a special approach, with careful regard given to the circumstances of each case. Perhaps the type of case that deserves the most particular care and approach is the case of a missing/abducted infant.
In good hands
The presumption behind any missing infant case, because they cannot take of themselves, is they were abducted by an adult. When an infant’s whereabouts cannot be accounted for, it leaves investigators with a very polarizing theory of the case: The baby is with a caregiver or something tragic has occurred. In March 2019, the Indianapolis Police Department found themselves in the middle of a search for 8-month old Amiah Robertson. The infant was last seen on March 9th on the west side of the city in the custody of her mother’s boyfriend, Robert Lyons. He left the residence he was at with the infant, and returned empty-handed around 10 PM. Lyons assured authorities Amiah was in good hands, but because police could not verify the baby’s whereabouts, they officially classified the investigation as a homicide. Now, Robert Lyons has been named a suspect by IMPD in the infants disappearance, while Amber Robertson, Amiah’s mother, remains cooperative with authorities.
Familial vs. stranger abductions
In cases of missing children, familial abductions, or abductions by a party close to the child’s family, are the most common. But the data on missing infants indicates the odds of being abducted by a stranger are nearly half. The National Center for Missing and Exploited Children lists the number of infants abducted in the United States since 1965 as 325 where 138 of those children were taken from their homes, and another 140 were taken from health care facilities. Only 47 were abducted from other locations. Women who take babies from health care facilities are generally of childbearing age who may appear pregnant, or express they have lost a child or are unable to have a child. They often live in the vicinity of the abduction and impersonate health care personnel in order to gain access at a facility. They rely heavily on deception and manipulation in order to carefully plan the abduction, but usually not with any particular focus on a single infant. These are crimes of opportunity, which is why such a woman would have lots of detailed questions for hospital staff about the layout of the building and procedures following birth.
Just last June, Gloria Williams was sentenced to 18 years for abducting a baby girl from a hospital in Florida and subsequently raising the child as her own into adulthood. On July 10, 1998, Williams posed as a nurse in order to kidnap Kamiyah Mobley, when she was only hours old. She used fraudulent documents to raise the baby under a different name. It wasn’t until investigators followed a tip made to NCMEC about claims Kamiyah made that she was kidnapped from a Jacksonville hospital the day she was born.
How to protect your newborn
Despite this narrative continuing to terrify expectant parents, the FBI assures us this cloak and dagger scenario is far less common today. Ashli-Jade Douglas, an FBI intelligence analyst working in the Crimes Against Children Unit, credits this decline in abductions to new developments in security technology. Hospitals across the nation are implementing the use of security bracelets on babies, so if they make an unauthorized exit from the building, alarms immediately go off. This security measure, however, has a dark consequence. Douglas says, “Now, women who desperately want a child—and are willing to go to extreme lengths to get one—have to gain direct contact with their victims, and that’s when things can turn violent.”
The FBI advises “exercising good sense online and in the home.” On the internet, don’t be an over-sharer when it comes to personal details, and always have your security settings restricted. Any law enforcement official or private investigator will tell you it’s easy to use this information to plan the abduction. “We have seen several recent cases involving social networking sites,” Douglas explains, “and we see how easy it is to use these websites to gain access to targets.” The FBI also cautions against displaying any exterior decorations, such as pink or blue balloons, indicating there is a new baby in the home.
Madeline McCann disappeared in May of 2003 while on a vacation with her mother, father, and set of younger twin siblings in Praia de Luz, Portugal.
The disappearance of Madeline McCann is arguably the most internationally famous missing child case since the Lindbergh baby vanished in 1932. The story received an unprecedented amount of media attention throughout the globe due to the international nature of the case and the public relations campaign that struggled to keep the child’s face out there in the public eye. Now, in 2019, Netflix has released an eight-episode docuseries, The Disappearance of Madeline McCann, about the case, taking a hard look at the investigation and media coverage surrounding the case since Madeline disappeared 11 years ago.
Madeline McCann was just three years old in May 2003, when she accompanied her family—mother Kate, father Gerry, and a set of younger twin siblings—on a family vacation to Praia da Luz, Portugal. During the course of their stay at a resort community, it became regular practice for Kate and Gerry to put the children down for the night before travelling less than 200 feet away from their apartment to a tapas restaurant where they had dinner with friends. The parents were not worried for their children’s safety because—according to the McCanns and their friends—the window to their apartment was in full view of their regular table at the tapas restaurant. According to statements from the McCanns and their party, the parents would walk back over to the apartment hourly to check on their children. After checking the children several times, it wasn’t until 10:00 PM that Kate McCann realized her daughter was missing, and immediately raised the alarm.
The documentary chronicles the roller coaster of investigative measures and leads over the course of the investigation. Over the years, there have been multiple leads in the case that appeared promising, such as a famous sighting by one of the McCann’s party of a man walking in the vicinity of the McCann’s apartment carrying a sleeping child. Praia de Luz local, Robert Murat, was a suspect early on in the investigation due to his inexplicable special interest in assisting law enforcement and his continued insertion of himself in their investigation. He was eventually cleared by Portugal authorities. Many angles in the investigation concern the likelihood that Madeline was abducted from her bed by a predator who had been casing the apartment during the McCann’s stay at the resort. The docuseries, The Disappearance of Madline McCann, goes into heavy detail about how simple it would be for a predator to abduct Madeline, and then—within a window of less than 2 hours—have been able to smuggle her out of the country to jump jurisdictional lines and cover their tracks, all in the interest of introducing the child into the dark world of sex trafficking.
While support for the McCann family has remained in the years since Madeline went missing, the vitriol that Kate and Gerry McCann have endured comes from allegations that they themselves might have played a role in their daughter’s disappearance. Law enforcement in Praia de Luz made note that the two smaller children sleeping in Madeline’s room remained asleep during their time in the apartment at the onset of the investigation. Despite a great deal of commotion and adults moving from room to room as they searched for Madeline, the set of young twins did not wake or stir at any time. This led to suspicions that the children might have been drugged in order to ensure they would not wake while the parents were across the way at dinner. Both Kate and Gerry McCann were physicians at the time of Madeline’s disappearance, with Kate having reportedly specialized in anesthetics before moving into private practice.
An age-progression photo of Madeline continues to circulate within the campaign to bring her home.
The docuseries makes a point to highlight the importance that media coverage can play in any missing persons case. It was a subject of note that the McCanns hired public relations representatives to help keep the campaign to find Madeline alive in the media, with high saturation of her name in the UK, Portugal, and throughout the globe. Of the thousands of missing child cases that are currently open throughout the world, Madeline’s face is one of the most famous—along with Elizabeth Smart and Jaycee Dugard, two young girls who were abducted, were kept captive, and were eventually reunited with their families following a successful, albeit years-long investigation. Talking heads in the series note that although Madeline’s case was an extreme example of media coverage, the question remains how other missing children’s cases would have benefited from the same amount of attention the McCann case received. Despite hundreds of tips and leads that have surfaced over the years, the truth of what happened to Madeline McCann still remains a mystery.
Carie McMichael is the Media and Communication Specialist for Lauth Investigations International. She regularly writes on private investigation and missing persons topics. For more information, please visit our website.
A missing person poster can be our first awareness of a famous missing person case. When we see missing person cases in the news, we become fascinated on an exponential scale. This includes media coverage, their missing persons flyer, or podcasts about their disappearance. The farther away we are positioned from a missing person case—whether it’s geographically or inter-personally—the more fascinated we are, like those who rubberneck to see the aftermath of a terrible accident. A person in Indianapolis who reads all of the news coverage about the Jayme Closs case in Wisconsin might do so without any sense of paranoia, because it’s happening 400 miles away, and not in their own lives. Recent statistics regarding the number of open or unsolved missing person cases in the United States are approaching 90,000, fluctuating week to week. That may sound like a pretty comfortable number to some individuals. It makes the odds of you or someone you love going missing sound pretty slim. The fact of the matter is anyone could have a loved one go missing at some point in their lives, and there is no preclusion based on race, class, or any other kind of status.
The Importance of a Missing Persons Flyer
The total number of entries classified as Missing Person Activity in Federal Bureau of Investigation’s National Crime Information Center was in excess of one million in the year 2016—exactly 1,862,238. Around a third of those entries are either canceled or cleared for a variety of reasons. Unfortunately, many of those entries are identified with supplemental material following the discovery of remains—DNA samples, dental records, etc. Hundreds of thousands of those entries are cleared following the individual having been located, usually not too long after the report was made. Investigators follow a handful of leads, make a few phone calls, and are able to locate a missing person alive and well within 24-48 hours. There are other cases that stretch on longer, with search parties organized, investigators trying to retrace the individual’s steps, and perhaps most importantly, flyers with all of the relevant information about the missing person are circulating.
Private investigator, Thomas Lauth, is an expert in complex missing person cases. He lauds the current voyeuristic climate in the United States as perfect conditions for distribution of a missing persons flyer, “The purpose of a missing person’s flyer is to get the missing person’s face and information out there. The more individuals who see their face, the greater the chance is that the one person who might have seen something or knows something will come forward with information that could lead to their safe return.” The digital age, Lauth says, has ratcheted this type of visibility up to an entirely different level. Everyone these days is glued to their screens, waiting for the next big story to surface, or keeping up with their friends on social media. If you can get a missing person’s name or face on social media throughout the nation, that’s a well of information the boots-on-the-ground investigators just aren’t able to tap quickly and efficiently.” Viral visibility of a missing person means investigators can receive many leads—while varying in quality—to conduct a comprehensive investigation that looks at all angles of any disappearance.
How To Create a Missing Persons Flyer
When a loved one goes missing, the police turn to those closest to them for information about their daily routine, habits, personality, and behavior. Once information has been provided, those witnesses often experience a high-adrenaline need to be a part of the search effort. They organize and conduct searches, both with and without the facilitation of law enforcement. Creating and printing missing person fliers is another way they contribute to the search. Law enforcement do not typically create missing person fliers, so it’s important close loved ones compare notes to compile all relevant information for a flyer that’s easy to read and catches the eye. Digital distribution is also crucial, sharing the flyer over and over again while encouraging others to do the same. The following is a list of items that must be present on a missing persons flyer:
Name: The word MISSING should be displayed in large font over the person’s full name. This grabs people’s attention.
Date missing
Date of birth
Age
Sex
Height (in feet and inches)
Weight (in pounds)
Build (thin, medium, heavy, etc).
Eyes (color)
Hair (color, length, wavy, or straight, how they wear it the most often)
Race (Caucasian, Hispanic, African American, etc)
Complexion (fair, olive, etc)
Clothing: Describe what the person was wearing at the time they disappeared, including any jewelry, personal belongings. It’s also crucial to note any other significant physical descriptors such as tattoos, body piercings, birth marks, scars, or health conditions.
Circumstances of disappearance: This includes the date, time, location, and conditions under which the person goes missing, whether it’s of their own volition, due to a health problem, or if they were kidnapped. Be sure to include details such as whether or not this person is with anyone else and possible places they may be. This can trigger a person’s memory when they see the flyer.
And of course, a missing person’s flyer is useless without a current photo of the missing person. Characteristics such as build, hairstyle, and clothing are so important because the photograph may not reflect these details accurately.
When a loved one goes missing, their friends and families often feel helpless as they wait anxiously for answers from law enforcement. Creating, printing, and distributing a missing persons flyer is one of the best ways for private citizens to assist law enforcement. Whether on the street or online, visibility is key. Out there, someone knows something and has seen something. A missing person flyer could be the thing that triggers their memory.
